October/November 2021

The importance of hiring the right digital marketing agency

Photo of Ian Frost, Vancula

If you’ve not got a website and/or social media accounts in the 21st century, you’re losing out on a lot of money. Having a digital presence is absolutely vital nowadays. With all of that being said, if you do have a website and social media accounts and you’re not managing them properly (or at all), you’re also losing out on a lot of money.

With everything moving to the online world, it’s just as important to manage your digital presence as you would your brick-and-mortar presence. That’s where digital marketing agencies come into play. You wouldn’t trust somebody with little-to-no qualifications to bring numbers into your physical store, would you? Why would you trust somebody without qualifications or expertise to bring numbers into your digital store?

Now don’t get me wrong, you could definitely manage all of these things yourself, but it’s no easy task. While I’m a fan of the DIY-mentality, I’ll give you just a few reasons why you should reconsider the importance of hiring a digital marketing agency. Sometimes we simply can’t see the forest for the trees, and an outside perspective is oftimes what we need. An outside perspective like that from a digital marketing agency.

Am I making sense?

Allow me to explain.

When you bring in a digital marketing agency, you’re bringing in a team of people with an outsider’s perspective, who’ll give you a fresh set of eyes on what could be a tired approach. You’re also hiring a group of people with years of experience in every aspect of digital marketing. From social media management to content writing to website development, you’re building a relationship with a team of experts AND their connections. Teams who have specialists in knowing what to say, how to say it and who to say it to.

(Side note): Any good agency would have your best interests at heart and do everything they possibly could to ensure that you succeed in your digital endeavours. That would mean adding in suggestions for other packages, giving suggestions for optimisation or offering discounts if need be.

On top of that, receiving a proposal with a suggested package and price means that it’s easier to dedicate one part of your budget to said package and having it then be dispersed among the various aspects of digital marketing by a third party (your digital marketing agency) instead of having to worry about which funds go where and being concerned about whether or not you’re giving the right amount of attention to the different branches of digital marketing.

Plus, the samples they provide will give you a good taste of what they have in store. When the pandemic struck, many companies the world over moved their digital marketing efforts in-house in order to cut down on costs, but they also saw a dip in their success rates in return. And that’s mainly based on the fact that they weren’t using specialists and the skills they offered anymore. You get out what you put in, and if you’re not putting everything that you can in (not for lack of trying, mind you), you won’t get everything you possibly could out.

I’ve been in the business of building businesses for well over 30 years, and none of the knowledge I’ve gained has been off-the-shelf. I’ve gotten my hands dirty and earned my stripes. At the risk of “tooting my own horn”, I dare say that I’ve gotten pretty good at making smart business moves, which is why I’ve made the move and joined Vancula Agency as their Managing Director on the ground here in the UK.

While I’m in the UK, the rest of the Vancula team is a South African-based digital marketing agency of 20+ experts who can match (or exceed!) the skills of UK agencies at highly competitive prices.

I could list a great many things about us, but as the saying goes, “Time is money.”

So I’ll keep it brief.

We’re a straight-talking, no-frills team who are passionate, driven and determined to give the best every time. We never bite off more than we can chew, so you know you’ll always get consistent quality.

Looking to start a chain reaction with us?

Have any more concerns, qualms or queries? Why not get in touch for a free consultation? I’d be more than happy to clear up any concerns, calm any qualms and answer any queries.

Click here to book an appointment.


Ian Frost