Social Business

/Tag:Social Business

A fresh look at social business

In the second of our specialist speed lectures from the University of Salford’s Business School, GM Business Connect visited with Associate Lecturer Martyn Willcock – Co-Director for the School’s Centre for Social Business. We asked Martyn to share with us his views on the definitions and role of Social Business within the wider business community, and how Salford Business School can help Greater Manchester businesses apply the attributes of Social Business to their own culture.

Martyn –