A customer comes into your shop, looks around and then leaves. An all-too-familiar scenario that often means that another customer has passed you by and now they are gone. Fifteen years ago, this was a missed opportunity, a time to rethink strategy, a “We’ll get the next one” moment? Windows of opportunity were limited to your shop window, print ads and word of mouth.
Wouldn’t it have been great to see where that customer went after leaving your shop?