‘Digital’ has changed the way we communicate. The past 15 years have seen a complete turnaround in how we distribute our message to our target audience.
Telesales used to be a stalwart option of a channel to sell but picking up the ‘phone is now perceived negatively by many of us. (When was the last time you received a welcome cold call? PPI, boilers, accidents come quickly to mind…). A common misconception is that turning to LinkedIn might be the answer to replace your cold calls: “Let’s connect with as many people as possible – that way we will have access to their contact details and we can hit them on the ‘phone”
Sounding all too familiar?
