Digital us vs Real us

/Tag:Digital us vs Real us

Digital us vs Real us

Whilst waiting for coffee and cake in our favourite coffee shops, we’ve all taken a glance around, the influence of the digital world on this real-world setting is all too apparent; Instagram handles etched onto chalkboards, JustEat stickers adorning the windows, entire tables of people from which the only noises are taps and buzzes.

Increasingly, the offline and online worlds are becoming more inseparable.
This presents huge challenges for business. We are still offline entities that trust people more than we trust machines;