CSR

/Tag:CSR

A fresh look at social business

In the second of our specialist speed lectures from the University of Salford’s Business School, GM Business Connect visited with Associate Lecturer Martyn Willcock – Co-Director for the School’s Centre for Social Business. We asked Martyn to share with us his views on the definitions and role of Social Business within the wider business community, and how Salford Business School can help Greater Manchester businesses apply the attributes of Social Business to their own culture.

Martyn –

How CSR policies can benefit smaller companies

Corporate and Social Responsibility policy has become one of the latest boxes to tick for companies. For larger businesses it is an essential component of their annual report and they will spend time and energy to make sure that the policy has real depth to it, contributing to the overall business strategy. For smaller companies, there is often a groan as the leaders quickly turn to Google to cut and paste a policy that enables them to tick that box.