Brother UK

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We must adapt, not optimise

Phil Jones MBE, managing director of business technology solutions provider, Brother UK.

On many occasions in my career, I’ve heard business leaders say that the vital components for success are a deep and unwavering passion, and steadfast commitment to an idea. And while I appreciate the sentiment, my experience has shown me the opposite. Successful companies are often built by testing assumptions and reacting as new information emerges.

The commitment piece comes after those smaller market tests and experiments have been quickly validated.

Guiding the region’s businesses forward

by Phil Jones MBE, Managing Director, Brother UK.

Within this issue of GM Business Connect Magazine you’ll find a toolkit of invaluable insights and information. We’ve compiled this to help the city region’s business community to lean into the current turmoil and come out better equipped and stronger.

You don’t need me to tell you that the impact of the Covid-19 pandemic on the business ecosystem has been unprecedented. I’ve seen how it has affected many successful firms and entrepreneurs in my own network and even my family.

Tour of Britain – one day ahead!

Phil Jones MBE, the Managing Director of Brother UK, will ride the entire route of the 2018 Tour of Britain in September, one day ahead of the elite professional riders who will tackle the same demanding eight-stage course. Accompanying Phil will be cancer survivor James Golding, the world record holder for the greatest distance ridden in seven days (2842.2km), in pursuit of an ambitious fundraising target of £50,000 for the Dave Rayner Fund, a voluntary organisation that supports young British riders racing abroad.