British and Irish Trade Association

Passion, Integrity and Delivery

GM Business Connect talked with Paul Whitnell, Founder of the British and Irish Trading Alliance (BITA), which is a non-profit networking organisation operating across the UK and Ireland, about the impact of the pandemic on their organisation and their membership. Paul commented: “Like many of our members, we found that last year was almost like pressing a reset, or at least a pause, button. We have all examined ourselves over the last few months and many of us have found a resilience and adaptability that we didn’t know we had.

Culture, Community and Connections

GM Business Connect have recently caught up with Paul Whitnell, president of the British and Irish Trading Alliance (BITA). The membership organisation has been growing over the past few years, and recently has established a Manchester chapter chaired by Christiane Hutchinson. We asked Paul about BITA’s plans for the future and how they intend to fuel growth:

“We are ‘the people who know people that help people’, a motto that encapsulates our ethos, and one that makes our organisation truly unique.