On the social media scene, the profiles of businesses and individuals are sometimes indiscernible from each other. They interact with and react to each other’s content while they search for the most personable tones. You need only cast your mind back a matter of weeks to Yorkshire Tea’s #SueYoureShoutingAtTea to realise that some of the most powerful brand interactions in the digital world are the moments in which your brand becomes a person.
Modern marketing is a two-way communication;