April/May 2019

Exporting

//Exporting

The secret to safe and smooth International Exporting
Brexit might be stirring concerns for EU exporters, but interestingly, this ripple effect isn’t drifting out to International waters. Despite the current commotion in the Commons, overseas trade is still thriving – with ships sailing between the UK and other continents undisturbed. The International export market is undoubtedly aware of Brexit, but remains as strong as ever – with huge eastern nations like China refusing to turn their back on Britain despite the political and economic uncertainty here at home. Companies here in the region still have a fantastic opportunity to sell goods globally by tapping into International exporting. And that’s where Manchester based Allseas Global Logistics can help.

Partner with an industry power
Using a freight forwarder that is part of a strong global network is the best way to secure a safe, speedy route for your shipment. Allseas’ reputation, relationships and influence in the international export industry means customers have access to better buying power and knowledge. With Allseas, shipping services are affordable and priority booking slots are an added benefit. Staff also provide expert advice on shipping as a whole, ensuring goods arrive in the right place, at the right time, without the risk of being stopped or seized.

Getting your documentation in order
The sender is ultimately responsible for having the correct documentation in place when exporting goods to other countries. If shipments don’t fit the appropriate entry criteria, cargo can be delayed or ceased with a risk of heavy fines and penalties. That’s why using an experienced freight forwarder with a proven record is so important. Allseas’ award-winning service involves giving customers guidance on documentation options (e.g. Cash Against Document, Letter of Credit) and how to establish an agreed set of terms for sales of goods – as well as which types of shipments may require examinations by inspection agencies.

A local presence with a global reach
Allseas staff are located all over the world, but the headquarters is based right here in Greater Manchester. With additional offices in the Europe, Middle East, the Indian Sub-Continent and the UK, customers can always communicate with an account manager in the same time zone – helping to quickly resolve any queries.

Get in touch with Allseas today
International shipping remains a thriving market – and you can take advantage of these terrific trade opportunities in confidence with Allseas. To learn more, contact Bryn Atherton on 0161 272 8989 or bryn.atherton@allseasglobal.com. You can also read about our services by visiting www.allseasglobal.com

If we can, you can! by Tony Goodman MBE
The Government has recently announced the national rollout of the Export Champion scheme, which follows on the immensely successful initiative that has been running in the North West region since 2013, before it extended across the Northern Powerhouse in 2018.

What are Export Champions?
There are now 68 Export Champions in the North West Region and a total of 125 across the whole Northern Powerhouse. The Champions represent exceptional businesses of all sizes that have clearly demonstrated the benefits that companies receive from exporting. What separates them from the thousands of similar companies is that they are prepared to give up their time to help others start or develop the exporting activities and to promote the considerable benefits that can be derived from exporting. This can most easily be seen by the plethora of adverts and promotions under the banner of ‘If we can you can’. These have companies coming from a wide variety of industries, sizes of businesses and extent of exporting.

When DIT Secretary of State Liam Fox launched the first National network of Export Champions in Durham on 28 February he said: “It is not Governments that win export
orders, but businesses. That is why we created a network of Export Champions across the UK – established business people with the experience and expertise to offer guidance to other businesses on their exporting journey. As the slogan says, ‘If we can, you can’ – and that means so much more coming from business peers.

Where are these Export Champions and have I heard of them?
How can businesses benefit from exporting? It is obvious that exporting can add to top line sales, but as I go round talking to companies about exporting there is a common perception that it is hard to make money from doing so. That is not my experience, not that of most of the exporters I talk to. If done carefully, exporting can provide improved net margins, even if the top line gross margin is lower. Logistics ex works, guaranteed or proforma payments, improved economies of scale – and even less competitive market places can all add to the mix. That is why companies from across the North-West have led the way in demonstrating success in exporting.

Minister for Exports Baroness Fairhead commented: “I always think of the North of England not just as a Northern Powerhouse, but as a Northern Exporting Powerhouse. The Government is so grateful for the work our Northern Powerhouse Export Champions do; it has made a real difference to the businesses you have helped – that’s why we’ve chosen to roll out the scheme Nationwide.”

Paul Stowers, Head of DIT’s North West region and lead for Export Champions across the Northern PowerHouse: “I’m really proud of the Export Champions initiative, because we started it all right here in the North West. The enthusiasm and dedication of the group is truly inspiring, and I’m sure they have helped many other businesses to step into new International markets.  No wonder the scheme has been picked up Nationally but, for me, our local Export Champions will always be the first and best!”

Arup are a global engineering, design and consulting firm employing 13,000 people in
39 countries. Paul Grover, Associate Director Consulting, received a Board of Trade Award for Exporting in 2018. Delamere Dairy exports its goat milk as well as cow and sheep milk products to more than 20 countries, as far afield as South East Asia and the USA.

Emu Films generates over 50% of revenue overseas from Europe, USA and as far afield as China and Japan. Flexcrete Technologies employs 34 people and derives 40% of turnover from exports as far away as Australia.

The delicious Grasmere Gingerbread Shop is a small family company that sells by mail order across the world, from North America to Australia and is now setting its sights on expanding sales in China and India.

ICC Solutions a Warrington based software company sell nearly 90% of their products overseas for test tolls and certification services for chip and pin products.

Playdale Playgrounds only started exporting in 2011 and now operates in 49 countries. Barry Leahey MBE, their Managing Director recently received a 2019 Board of Trade Award.

Skylab, a digital innovation agency, has grown to 20 people and services top notch clients. They are now exporting 25% of turnover from Switzerland to Singapore and are planning substantial further export growth in 2019. CEO Nigel Collier offers personal advice: “Treat your exporting operation as a start-up, with low cost tolls to get started and test the market.”

With a team of only seven, eight year old Manchester based Swifty Scooters exports half of everything produced to the Far East, Australia and the USA. The famous Uncle Joe’s Mint Balls from Wigan company William Santus has just 25 employees producing products for export to USA, Japan, Australia amongst others.

What I and all these companies, plus many more across a massive range of industries, share in common is that we found a starting point for our exporting journey and took the plunge. Exporting is simply selling to people in a different country. You might start just by online sales like Grasmere Gingerbread Shop or grow to where you have distributors or even offices across the world. Whatever stage you are at, there is support available; as John Winnard, MBE of Uncle Joe’s Mint Balls says: “You can access markets through DIT and get their support, advice and expertise at any stage of your exporting.” So begin looking for that starting point. Take inspiration from the thousands of businesses that have gone before you. If we can, you can!

Tony Goodman MBE is a successful exporter and has been doing so through a variety of different businesses. He has an MBA and is a Fellow of the Chartered Institute of Marketing, Member of the Institute of Exports, Member of the Institute of Directors and DIT Export Champion. Tony is currently Marketing Advisor at Forest and Co who specialise in offering guidance on branding, exporting and sales: www.forestandco.com

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