Digital Marketing

/Digital Marketing

How long would you stay in a conversation with someone that wasn’t listening to you?

On the social media scene, the profiles of businesses and individuals are sometimes indiscernible from each other. They interact with and react to each other’s content while they search for the most personable tones. You need only cast your mind back a matter of weeks to Yorkshire Tea’s #SueYoureShoutingAtTea to realise that some of the most powerful brand interactions in the digital world are the moments in which your brand becomes a person.

Modern marketing is a two-way communication;

Omnichannel vs Multichannel Marketing

As we start a new year and a new decade, you might have decided that now is the opportune moment to review your marketing strategy and see what you could be doing to bring even bigger and better results. Since you’ve decided to do that, you might have found yourself hit with a wall of marketing jargon. As technology and methods evolve, so too does language, so let’s begin to demystify the difference between Omnichannel and Multichannel Marketing.

You have probably encountered the prefixes ‘omni-’ and ‘multi-’ before –

Remarketing: what’s all the fuss about?

A customer comes into your shop, looks around and then leaves. An all-too-familiar scenario that often means that another customer has passed you by and now they are gone. Fifteen years ago, this was a missed opportunity, a time to rethink strategy, a “We’ll get the next one” moment? Windows of opportunity were limited to your shop window, print ads and word of mouth.

Wouldn’t it have been great to see where that customer went after leaving your shop?

Digital us vs Real us

Whilst waiting for coffee and cake in our favourite coffee shops, we’ve all taken a glance around, the influence of the digital world on this real-world setting is all too apparent; Instagram handles etched onto chalkboards, JustEat stickers adorning the windows, entire tables of people from which the only noises are taps and buzzes.

Increasingly, the offline and online worlds are becoming more inseparable.
This presents huge challenges for business. We are still offline entities that trust people more than we trust machines;